I recently had the chance to work with The Heavy Pedal for some quick photoshoots based around their two new cycling kit designs: the super speed Rewind, and the Akira inspired NeoTokyo. The Heavy Pedal photo style is in-your-face direct style and action, as much about the riders and their personas as the product their wearing, allowing you to jump on board as they rip through the city or the hills. Riders James Grady(Rewind) and Sean Martin(NeoTokyo) worked around their crazy training and work schedules to lend me an hour to catch some rad shots.