Triple Aught Design is a small-batch outdoor clothing company with an operational edge. Made entirely in the United States, T.A.D. prides itself on bringing together the best materials, operational capability, and workmanship into a premium product made for adventure. Due to the adaptive nature of its manufacturing and design, T.A.D. was able to appeal to changing customer needs and demands. This online-centric business model was built around a weekly newsletter to present new and restocked products in an alluring and emotionally appealing light, requiring immediate turn-arounds and daily photoshoots.